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Lincoln MKZ
Lincoln wanted their staff to experience the brand of their new 2010 Lincoln MKZ through their internal e-learning series you see here. We needed to convey elegance, simplicity and speed for the interface, so we let the car speak for itself by using elements of the Lincoln MKZ's industrial design to enhance the user experience.
Client: Lincoln Mercury
Agency: Ripe Media
Art Direction / Design: Ruby Manadero
Lincoln wanted their staff to experience the brand of their new 2010 Lincoln MKZ through their internal e-learning series you see here. We needed to convey elegance, simplicity and speed for the interface, so we let the car speak for itself by using elements of the Lincoln MKZ's industrial design to enhance the user experience.
Client: Lincoln Mercury
Agency: Ripe Media
Art Direction / Design: Ruby Manadero
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