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Red Bull
Red Bull let us use them as playground for trying out new user experiences and viral marketing methods. For example, the Media Scratcher design here slowly morphed into the Red Bull Fusion where the users were able to create their own video by clicking and moving their mouse in various areas of the "scratching area." In additional, original instruction videos were created to maintain the visual experience.
Other viral methods we played around with was the Red Bull digital trading cards. A prototype is also shown here.
The biggest and most challenging project was the redesign of Red Bull's International website. The highly active Flash site was designed to be modified in 22 countries and in 44 different languages. Each country is now able to update their own content including video, audio and image files. It has since won 3 different awards and recognitions.
Client: Red Bull
Agency: Razorfish
Art Direction / Design: Ruby Manadero
Red Bull let us use them as playground for trying out new user experiences and viral marketing methods. For example, the Media Scratcher design here slowly morphed into the Red Bull Fusion where the users were able to create their own video by clicking and moving their mouse in various areas of the "scratching area." In additional, original instruction videos were created to maintain the visual experience.
Other viral methods we played around with was the Red Bull digital trading cards. A prototype is also shown here.
The biggest and most challenging project was the redesign of Red Bull's International website. The highly active Flash site was designed to be modified in 22 countries and in 44 different languages. Each country is now able to update their own content including video, audio and image files. It has since won 3 different awards and recognitions.
Client: Red Bull
Agency: Razorfish
Art Direction / Design: Ruby Manadero
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