Bea Better Eating
Redefining How We Treat Food Issues
HEALTH & FITNESS
MOBILE APP
2023 - PRESENT
CO-FOUNDER / CPO
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Bea Better Eating is an AI-powered emotional eating therapy app designed to move beyond diet culture and into compassionate, clinically informed care. Co-founded with clinical psychologist Dr. Sera Lavelle, Bea blends behavioral science, hypnosis-based therapy, and empathetic AI design to help people understand why they eat—not just what they eat. The following three case studies trace Bea’s journey from concept to scale:
CASE STUDY 1
Explore how Bea was built from the ground up, blending clinical research, empathy mapping, and hypnotic design to create a scalable, psychologically safe experience.
Building Bea from Scratch
CASE STUDY 2
Discover how a simple 15-day challenge validated Bea’s demand, tone, and engagement—shaping its habit-forming design before a single line of code.
Validating Bea’s 15-Day Challenge
CASE STUDY 3
Over nine months, I pinpointed which updates—freemium removal, the 15-Day Reset, and a Montefiore pilot—most improved engagement and conversions.
[COMING SOON]