Bea Better Eating

Bea Better Eating is an emotional eating therapy app that I co-founded with a clinical psychologist to help people build a healthier relationship with food, without relying on diets, willpower, or shame. As CPO and individual contributor, I lead product strategy, design, and execution, translating evidence-based therapy into an engaging digital experience powered by AI and behavioral science. I manage a cross-functional team, shape the roadmap, and directly design and collaborate with the developers to build features. Bea continues to grow, improving trial-to-paid conversion and engagement, and is backed by leading wellness partners.