Hello. I’m Ruby.
I build mobile-first health tech and B2B marketing platforms that merge behavioral science, AI, and design. My focus: creating data-driven, emotionally intelligent experiences and campaigns that deliver measurable business and human impact at scale.
BASED IN NYC & CT • COLLABORATING GLOBALLY
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Turning insight into impact from strategy and team leadership to pixel-perfect execution. A strategic leader not afraid to step in as an Independent Contributor (IC) when the work demands it.
Core Focus
Product Strategy
UX Research
Design Systems
Behavioral Design
Team Leadership
Human-Centered AI
Prototyping
Data-Informed Design
Branding
User Marketing Lifecycle
Recent Work
Spanning app development and biotech marketing, these projects balance leadership with hands-on design and product execution. Most recently, led a mental wellness app that blends AI and psychology to address emotional eating, now part of Montefiore’s care network.
Project
Bea Better Eating
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Work Type
Mobile Product
Focus
Behavioral Design, Retention
Project
Adthlete
↑
Work Type
NIL Web Progressive App
Focus
Messaging Systems, Multi-Stakeholder Workflows
Project
GeneSight: Brighter Days
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Work Type
Healthcare Campaign
Focus
Narrative Design, Journey Mapping
Project
Flocc (formerly Duett)
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Work Type
Mobile Product
Focus
Competitive Research, UX Strategy
Experience & Impact
Hands-on leadership spanning product strategy, UX research, and end-to-end product design.
15+ Years in UX/UI
Designed digital products across health tech, biotech, e-commerce, lifestyle, and sports.
Digital Product Domains
Designed high-impact products used by millions across health tech, gamification, AI, and B2B platforms.
100+ M Users Reached
Built user experiences across both enterprise and consumer-facing products.
B2B & B2C Expertise
Founding Product Designer at a Techstars-backed startup that scaled to a $6M Series A and was acquired by Oracle.
TechStar Alumni
Aligning teams around shared goals, translating insight into strategy, and delivering meaningful outcomes.